Last Wednesday we had our final group critique for the Amnesty project due in next week. We weren't really allowed to talk about our work, so it was frustrating when when I received my feedback, as it was for everyone, as I couldn't justify anything or explain why I had chosen to do things a certain way.
We had had a critique just a couple of days before and taking on board the feedback from that session I had decided to try and make my advert more subtle and not have so many layers of visual information. The result, I thought, worked really well. It intrigued the viewer to hopefully find out more when they saw the bus advert and there was more information on the bus shelter advert but using the same images so people would recognise the campaign and make the necessary associations.
However, the feedback this time was that it was too simple and needed "jazzing up" a little. I know my poster was only a rough mock up and didn't look like a poster but I thought the bus side looked stunningly simple - exactly as I wanted it to. Sometimes I think people give feedback for the sake of giving feedback and looking good in front of others. I had hoped to get some ideas on the typography and the hierarchy of the text I had constructed! So, whilst I take the comments on board I don't want to "jazz up" my advert just because it doesn't have much colour. I think most people in the group have used bright pinks and yellows similar to the colours on the Amnesty web site, but I feel as this is a new campaign, I have tried to move away from this - maybe this was a mistake!
Anyway, a week to go until hand-in and I need to just change a few aspects maybe, and then I've finished. One problem I have is that because it is so simple, it almost looks as though I haven't put much effort into the project, which is not accurate at all.
