Our second chance to work in work in groups saw us have to create some visual clues for another group for After Eights. In turn another group created some visual clues for us which we concluded was Colgate (actually, not wanting to blow my own trumpet but I guessed it pretty quickly and spent far too long trying to convince the rest of the group).
Once we knew what the product was we had to come up with an advert. I found this much harder than the last piece of group work as we were restricted a little by the brand. We brainstormed some ideas but came up with the usual themes of bright, white, fresh and I personally realised how hard it can be when you have to produce an advert for something that in itself isn't particularly inspiring.
Our first idea was to use the tooth fairy looking for new work as Colgate looked after your teeth so well, but after some advice from Kit we changed our take on it. She explained that the tooth fairy was only really associated with children and therefore the context in this advert wasn't appropriate.
Short on ideas and time, we decided to go for a bouncer offering protection on a 12 hour basis. Its a very simple concept and certainly wouldn't win any awards, but it does get the point across. I was personally not pleased with our effort. I thought the group became fractioned and and one point we had 3 people working in one idea and the rest of us working on another. I enjoy working in groups a lot, its so easy to be able to bounce ideas off others but sometimes its difficult too and today was one of those days!
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