Thanks James; I will look forward to receiving those amendments shortly.
With regards to the colour of the 'Spectacle in the Square' logo, I think it would be nice to see a few different colours and we can then make a decision based on which one we like the best.
Unfortunately I can't meet with you this week but I am around on Monday. Once I have received your designs on Sunday, I can let you know whether or not we have chosen to use any of your work and if so, arrange to meet with you to discuss the next step.
Should you be interested, I do have another project that I would like to work with Visual Comms Students on. I am sending the brief over to Neil today.
Thanks for your time, your effort hasn't gone unnoticed.
Have a good weekend and I'll look forward to seeing the amendments.
Kindest regards,
Alycia
P.S. Should you have time to design any more 'Spectacle in the Square' logos, it would be nice to see some comparisons.
Thursday, 28 January 2010
Live brief - MADD Events Communication
Subject: RE: Feedback on Logo Designs for MADD Events and 'Spectacle in the Square'
> Date: Thu, 28 Jan 2010 10:31:20 +0000
> From: 3185292@aucb.ac.uk
> To: aly67_2000@hotmail.com
>
> Hi Alycia
>
> Thank you for your feedback, it was great to hear you and your teams views and I apologise for not being able to present my ideas to you all myself, I had to work.
>
> I'm delighted that you are interested in two of my designs. I will incorporate the word "events" into the logo and send it to you when it is complete. If you wish to make any changes from there, please let me know.
>
> I will also amend the 2nd logo (spectacle in the square) to be more eye catching, bold and spread the tag line over two lines; as per your comments. Are you happy with the colours for this logo or would you prefer a change?
>
> I will send both the amended logos as soon as they are finished.
>
> If you wish to meet to discuss any ideas further, you can email me to arrange a time. I am free all this week and if necessary this weekend too.
>
> Regards
> James
> Date: Thu, 28 Jan 2010 10:31:20 +0000
> From: 3185292@aucb.ac.uk
> To: aly67_2000@hotmail.com
>
> Hi Alycia
>
> Thank you for your feedback, it was great to hear you and your teams views and I apologise for not being able to present my ideas to you all myself, I had to work.
>
> I'm delighted that you are interested in two of my designs. I will incorporate the word "events" into the logo and send it to you when it is complete. If you wish to make any changes from there, please let me know.
>
> I will also amend the 2nd logo (spectacle in the square) to be more eye catching, bold and spread the tag line over two lines; as per your comments. Are you happy with the colours for this logo or would you prefer a change?
>
> I will send both the amended logos as soon as they are finished.
>
> If you wish to meet to discuss any ideas further, you can email me to arrange a time. I am free all this week and if necessary this weekend too.
>
> Regards
> James
Live brief - MADD Events Feedback
Thank you very much for submitting your designs for our logo; we are very impressed by the standard and versatility of your work.
We particularly like the logo on page three of your document; we are fond of the colours and the simplicity of your design. However, we would like to see this redesigned incorporating the word ‘Events’ as our company name is MADD Events and we feel this is an important part of our title.
When we first saw the logo designs on page eight of your document, we really liked the style and the use of the figure and the stars. However, on reflection, we would like to see this redesigned so that it is more bold and eye-catching and more suitable for using on a poster (rather than a letterhead). In your redesign, we would also like to see the tagline spread over two lines and the event title ‘Spectacle in the Square’ flipped (so that it’s on the right-hand side).
With regards to your other designs, although we did like them, we felt that those mentioned above better suited our style and vision.
Thank you very much for your time and we look forward to seeing the amended logos by Sunday 31st January. Please send them to 3180157@aucb.ac.uk.
Alycia Maylen
Marketing and PR Manager
Tuesday, 26 January 2010
Birthday books & D&AD
As it was my birthday last week, I asked for books when the obvious question came along. So what did I get I hear you ask? Only these little beauties:
Typography (Ambrose/Harris)
Logo (Evamy, Michael)
Guerrilla Advertising (Lucas, Gavin)
Design Matters: Logos (Various)
The Art of looking sideways (Fletcher, Alan)
Grids (Ambrose/Harris)
Quite happy with those, as you'd imagine. I had flicked through most of them previously or loaned them from the library, but now they're all mine! I'm starting to build up quite an impressive library of my own actually.
And for those of you paying attention, the also recently acquired (at large expense) Grid Systems in Graphic Design (Muller-Brockamn) was a really good purchase. I was concerned with paying over £35 for it but it's currently on amazon for £50, so I actually think I did quite well.
D&AD
I am going to attempt the Quaker Oats packaging brief for D&AD and I will be working on my own. Its hard to find time to work with others although these briefs seem quite intimidating and the chance to work with someone would be good. I may complete more than one brief as I like the look of The Bodyshop, Metro, Elmwood and LBi briefs too.
Probably a bit ambitious to have a go at all of them though!
Typography (Ambrose/Harris)
Logo (Evamy, Michael)
Guerrilla Advertising (Lucas, Gavin)
Design Matters: Logos (Various)
The Art of looking sideways (Fletcher, Alan)
Grids (Ambrose/Harris)
Quite happy with those, as you'd imagine. I had flicked through most of them previously or loaned them from the library, but now they're all mine! I'm starting to build up quite an impressive library of my own actually.
And for those of you paying attention, the also recently acquired (at large expense) Grid Systems in Graphic Design (Muller-Brockamn) was a really good purchase. I was concerned with paying over £35 for it but it's currently on amazon for £50, so I actually think I did quite well.
D&AD
I am going to attempt the Quaker Oats packaging brief for D&AD and I will be working on my own. Its hard to find time to work with others although these briefs seem quite intimidating and the chance to work with someone would be good. I may complete more than one brief as I like the look of The Bodyshop, Metro, Elmwood and LBi briefs too.
Probably a bit ambitious to have a go at all of them though!
Live Brief - MADD Events
I have produced some logo ideas for a live brief from a group of students studying a BA (Hons) in Event management.
The company is called "MADD Events" (Music, Arts, Drama, Dance) and they needed a company logo and also a logo for an event this summer called " Showcasing Bournemouth's Performing Arts on a Journey Through 200 Years".
With so many elements to focus on in the title of the company and the event, it was hard to know where to concentrate my efforts. I chose to go with bright colours and bold typography, to reflect the energy and impact of music, arts, drama and dance.
The turnaround was quite quick, which should help me when I'm working in industry to get ideas down and develop them. With my working commitments I wasn't able to dedicate as much time to it as I would have liked, but the most frustrating aspect was I was unable to present my ideas in person for the same reason. I would have enjoyed to hear the feedback they gave first hand as it would have been very valuable and influence how I work on future projects
The company is called "MADD Events" (Music, Arts, Drama, Dance) and they needed a company logo and also a logo for an event this summer called " Showcasing Bournemouth's Performing Arts on a Journey Through 200 Years".
With so many elements to focus on in the title of the company and the event, it was hard to know where to concentrate my efforts. I chose to go with bright colours and bold typography, to reflect the energy and impact of music, arts, drama and dance.
The turnaround was quite quick, which should help me when I'm working in industry to get ideas down and develop them. With my working commitments I wasn't able to dedicate as much time to it as I would have liked, but the most frustrating aspect was I was unable to present my ideas in person for the same reason. I would have enjoyed to hear the feedback they gave first hand as it would have been very valuable and influence how I work on future projects
Friday, 22 January 2010
Live brief - image consultants
For one of my live briefs I have been re designing a logo and stationary pack for an Image Consultants.
I have managed to get hold of the previous image, which they were looking to change for two reasons. Firstly, the image looks a little dated but most importantly, they are now in the UK and need business cards etc., made for the UK market.
I first re designed the card last summer, but the client has since decided to adapt that design for something more subtle. I am looking to change the typeface and overall layout, keeping only the silhouette. It will be posted as soon as its finished!
Sunday, 17 January 2010
Peugeot Re brand
Not a car enthusiast myself but I spotted that Peugoet have re branded themselves with a new logo.
It's not often that a huge multinational company does this, and even less so considering the current financial climate but it is to celebrate 200 years of the brand.
The logo is strong but what I particularly like is the typeface they have chosen. I'm not sure what typeface it is, probably developed for Peugeot. It's very smooth and elegant, moving away from the chunky more awkward style of before. This, for me, is the most interesting and important part of the design.
It's certainly modern and fresh looking, but will it work?
It's not often that a huge multinational company does this, and even less so considering the current financial climate but it is to celebrate 200 years of the brand.
The logo is strong but what I particularly like is the typeface they have chosen. I'm not sure what typeface it is, probably developed for Peugeot. It's very smooth and elegant, moving away from the chunky more awkward style of before. This, for me, is the most interesting and important part of the design.
It's certainly modern and fresh looking, but will it work?
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