Our group really struggled to come up with anything that was original, we thought of using illustrative typography in the shape of a radio but were advised that at least 4 of the other 8 groups had looked at that and so we decided to leave it alone.
We had a chat with Kit and she said to try and come at from a different angle. I spoke with her and said that only typographers would listen to this radio station and therefore it was a very niche market. We spoke about what the designers actually said during the interviews, and noticed that most don't actually talk about their work, just about them as people, likes, dislikes, family etc., the things that make them "normal" people.
Our group was still short on ideas and then I suggested the line "Typographers are human too". I thought it would be eye catching to typographers passing by and would make them smile, as people interested in type can feel marginalised a little and labelled as geeks, although that's part of the appeal of working with type too, in a way. I thought it was witty enough to get a wry smile from a typographer at least.
Secondly, Typeradio use the phrase "Now were talking" so we just changed that to fit in with the poster to "now they're talking". The colour scheme was taken from the website to continue its identity, and we placed the script font they use at the top right of the poster.
The hardest part for me was working in a group. Two of my group were more interested in sitting in the sun and another turned up mid afternoon when the poster was done, which basically left Me and one other person to try layout styles, fonts etc. I think I worked well with him and we bounced ideas off each other and both put a lot of thought and effort into the poster. My software skills aren't great so I acted as the art director although it was definitely a collaboration.
I am very proud of what we came up with, especially considering the timescale, the group, and the brief. I genuinely feel it was the best poster out of the 9 on display as we were the only ones to try a different angle and get the message across. During the crit it was mentioned that the poster may offend typographers, which I found ridiculous. I was also asked if I would change anything, to which I responded "I wouldn't change a thing" That was part arrogance, part tongue-in-cheek and part honesty. I came up with the copy, suggested the font, colour and layout, so obviously I am proud of it. It was exactly as I imagined it whilst brainstorming.
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