Live Brief - Theatre Orb

I met with Craig Norman about the Theatre Orb brief on Weds.

He was very clear about what he is looking for. He already has a colleague working on a website so all he needs at the moment is a logo for his new company. It is a theatre company specialising in new writing (from the last 20 years) and is therefore looking for quite a contemporary design that is bold and accessible with a target audience of 15-35 year-olds. His would like it to be grey, blue, black - simple and classy. Sounds perfect for me.

As some ideas of logos that he likes and inspiration, he has given us the following:
saltfactory
shared experience
platform4
actorsofdionysus

so I plan to do some research and have some initial ideas to send to him within a week. The deadline he set is mid February as his first production starts in April and he will need to have flyers, website and other media prepared to advertise the performance.

Sometimes clients know what they want but cannot explain it and the worst are the ones who have no idea and can't help you at all! I like the fact that Craig seems to know what he wants and can also articulate that to me. The brief seems clear and understandable from my point of a view and with a clear deadline to work to. He has provided 2 email address to send work to or ask any questions. So far it seems like a great brief with clear instructions. What could possibly go wrong?