It's not often that a huge multinational company does this, and even less so considering the current financial climate but it is to celebrate 200 years of the brand.
The logo is strong but what I particularly like is the typeface they have chosen. I'm not sure what typeface it is, probably developed for Peugeot. It's very smooth and elegant, moving away from the chunky more awkward style of before. This, for me, is the most interesting and important part of the design.
It's certainly modern and fresh looking, but will it work?
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