Anna came to talk to us today about becoming a freelance illustrator. I can't draw to save my life but the general principles of her talk apply to anyone who is freelancing.
A lot of the information was a little "simple" like remembering to take a contact name for someone if they offer you work etc., but the part about exchanging contracts was interesting.
She was keen to stress too how important it is to keep all your finances in order and showed how she keeps track of her money, how much she is owed and similar. It fitted nicely in with the finance talk from the Entrepreneurs Club from Monday evening.
It was a reassurance to see how she first went about promoting herself simply by emailing art directors with a short and sweet couple of lines and a link to her site. She did say that she graduated in 1994 and these days Art Directors would be expecting something slightly more sophisticated.
She also stressed how important it was to calculate what you were being offered set against the amount of work expected. She was asked to do 22 illustrations for £1700 but refused as it worked out at around only £75 per illustration, but its easy to see how you can be blinded by the offer of nearly £2000.
Tomorrow we have someone from Aquent coming to look at our portfolios and give advice, and I think that will be more appropriate for me and I'm looking forward to getting some feedback.
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